WELCOME TO MY WORLD

FOR AS LONG AS I CAN REMEMBER, I'VE ALWAYS ENJOYED CREATING MY OWN WORLDS AND CHARACTERS. I WOULD DRAW PORTALS IN PLACES LIKE THE BACK OF MY CLOSET, UNDER MY DESK OR BETWEEN THE WOODEN SLATS OF MY BED FRAME. ONCE, I DREW UP AN ELABORATE MAP, THE SIZE OF A FLATTENED REFRIGERATOR BOX, THAT TOLD YOU HOW TO GET "THERE." DESPITE HOW BIG THE MAP WAS, NO ONE KNEW IT EXISTED.

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"THERE" WAS A WORLD FILLED WITH MAGIC AND ADVENTURE. INHABITED BY STRANGE,  MISCHIEVOUS AND COLOURFUL CHARACTERS WHOM I WOULD VICARIOUSLY LIVE THROUGH. I'D FAVOURABLY BECOME A GIRL DRESSED IN PURPLE FROM HEAD TO TOE. SHE FELT EMOTIONS DEEPLY AND HAD SPECIAL POWERS. SHE COULD TURN HER REALITY INTO WHATEVER SHE WANTED. HER NAME WAS SALEM7. 

 

MY WORLD NEVER REALLY HAD A NAME, BUT I KNEW IT SO WELL AND THE MORE I GREW, THE MORE IT DID TOO. I WANTED TO SHARE IT WITH PEOPLE, DESPITE MY SHYNESS. TELLING THE STORY WAS THE HARDEST. SOMETIMES I WOULD GET CONFUSED AND I WOULDN'T KNOW IF I WAS LEE OR SALEM7. AND THEN I REALISED I AM BOTH. AND MY WORLD IS SALEM7 TOO.

 

EVENTUALLY, I WAS BRAVE ENOUGH TO SHARE GLIMPSES OF SALEM7. WHICH WAS TRANSLATED THROUGH ART THAT IS COLOURFUL AND ANIMATED AND ENCRYPTED WITH SYMBOLS AND HIDDEN MESSAGES. ANYONE WHO DARES TO LOOK CLOSER COULD FIND THAT THEY ARE PEEKING THROUGH A PORTAL.

I GIVE YOU THE OPPORTUNITY TO STEP INSIDE AND BE IMMERSED.

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SALEM7 IS A LIFESTYLE BRAND THAT EMBRACES FRINGE CULTURES AND EXPERIMENTAL ART FORMS. CREATED AND DESIGNED BY LEE SOLO- THE BRAND FINDS INSPIRATION FROM VARIOUS CULTURAL PHENOMENA, SUCH AS 80S HORROR MOVIES, PUNK SHOWS, SKATEBOARDING, SATURDAY MORNING CARTOONS, UNDERGROUND COMICS, AND THE ENCHANTMENT OF SUBCULTURES. SALEM7 IS A SANCTUARY FOR THE FREAKS AND GEEKS. OFFERING ART, FASHION AND ACCESSORIES TO CATER TO YOUR DISTINCTIVE WAY OF LIFE.

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I INVITE YOU TO BE A PART OF MY MAGICAL WORLD AND APPRECIATE YOUR ONGOING SUPPORT!

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SALEM7 ACKNOWLEDGES THE YUGAMBEH PEOPLE OF THE GOLD COAST REGION. AS AN INDIGENOUS MAORI, I UNDERSTAND THE DEEP CONNECTION TO LAND AND CULTURE THAT FIRST NATIONS PEOPLE HAVE, AND I WANT TO PAY MY RESPECTS TO THEIR ELDERS PAST, PRESENT, AND EMERGING. IT'S IMPORTANT TO RECOGNISE THE ONGOING STRUGGLES AND RESILIENCE OF INDIGENOUS PEOPLE IN AUSTRALIA AND AROUND THE WORLD.